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The Best Free Tools for Web Traffic Analysis and Monitoring

by | Feb 24, 2023 | SEO and Web Traffic Analysis | 1 comment

Photo by Anna Nekrashevich

A big part of digital marketing is analyzing how much data is acquired from web traffic. Orange Digital Technologies has listed the best apps to assist businesses in this endeavor.

Simply obtaining and growing web traffic is not the cornerstone of smart digital marketing. What is needed after gaining traction and expanding the potential audience base is to go about web traffic analysis and monitoring the traffic that the website is getting. Analyzing web traffic is critical to receiving an accurate look at how to manage bandwidth, as well as providing a solid foundation when it comes to effectively monitoring web availability and activity. This helps in discovering peculiarities that may be caused by security breaches or system problems.

Web traffic analysis starts with gathering data from web traffic. Once all the data is collated, it is organized in a more palatable format and inspected so as to determine noteworthy trends and identify possible issues.

Web traffic data allows businesses to:

  • Detect possible hostile or, at least, unfriendly actors and applications.
  • Assess whether or not there is appropriate distribution of network bandwidth.
  • Locate which areas are receiving the lion’s share of bandwidth.
  • Determine the actual condition of the network and its overall performance.
  • Discover unnecessary bloat in bandwidth use and exact steps to alleviate findings.

Why Businesses Should Monitor Their Web Traffic

Web traffic analysis and monitoring are extremely important to know if a website is performing well, if adjustments are necessary, and if there are issues with the programs and the site visitors. When problems are found, an effective system of analysis and monitoring helps solve them quickly, mitigate network damage, resolve bottlenecks, and improve cyber security.

Aside from these direct outcomes, effective website traffic management lays the groundwork for better planning and allocation of resources— which is vital for performing maintenance work. These are other benefits:

  • Visibility of applications responsible for bloat and network slowdown.
  • Insight into possible ways of improvement.
  • Information on which areas need decongestion and which need more resources.

The Best Free Tools for Web Traffic Analysis and Monitoring

The most efficient method of establishing an analysis and monitoring system is through the use of web traffic analysis tools. These help to directly determine trends, compare data and pinpoint problems. 

Through these intelligent digital technologies, web traffic analysis has never been easier and more accessible. 

  • Smartlook helps businesses analyze visitor behavior as never before. It has a free plan, although it only allows users to record up to 3000 user sessions per month. The draw with Smartlook is its use of quantitative and qualitative data to formulate how site visitors are behaving and deduce the reasons for their actions. User interactions are automatically collected, and events can be defined without prior knowledge of coding.
  • Google Analytics is entirely free and highly accessible, especially when using a Chrome browser. It is the most popular free web analytics tool in the market. Google Analytics possesses an intuitive interface that provides users with real-time updates on web traffic data like views, sessions, bounce rates, etc. Its only major downsides are that it only analyzes quantitative data, and only some events are automatically tracked.
  • Clicky offers users privacy-friendly website analytics. Like Google Analytics, it offers users real-time website data updates and only takes in quantitative data, but clicks from downloads and outgoing links are automatically registered. Its free plan works for websites that receive daily page views that number up to 3000.
  • Matomo is a great Google Analytics substitute that guarantees security for both user data and customer privacy. Since it is an alternative to Google Analytics, it shares most of its features and limitations while also making it so that events have to be manually set up to track. Its paid version has more advanced features.
  • Hotjar focuses primarily on qualitative data, although it has a few capabilities for quantitative analysis. Its free plan lets users record up to 35 sessions a day, and event tracking has to be specifically coded. Hotjar’s most appealing features are its session recordings, heat map, and survey tools.
  • Woopra is good for tracking quantitative customer session data end to end. It has more versatility than traditional analytics tools and also comes with features for digital marketing and customer support. Its free plans can track up to half a million user actions per month, and page view tracking is automatic, while other events have to be manually set up.

1 Comment

  1. Tour

    I’m not that much of a internet reader to be honest but
    your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back in the future.
    Many thanks

    Reply

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