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SEO Trends: What Is Page Speed And How Is It Important?

by | Dec 21, 2023 | SEO and Web Traffic Analysis, Website Optimization | 0 comments

Photo by Kenny Eliason on Unsplash

The significance of SEO initiatives has been established for years. But among the many factors contributing to its success, page speed gets the least recognition.

With Google constantly updating its algorithm and how it ranks websites for its users to see, brands are commonly in the dark regarding visibility. They may regularly change their initiatives and keep content unique and fresh. But unless they familiarize themselves with ranking factors, companies can’t fully maximize their services and use the internet for their optimal benefit.

The online world may be advantageous for companies. But it can also be complicated to manage, with its concealed mechanisms and rules. Search engine optimization is a primary strategy that plays a crucial role in online brand success. SEO full form in digital marketing allows companies to tailor their websites and match them with the platform’s algorithms, boosting their content for users to see.

There’s no question about the significance of SEO in company success. But the question about its hows remains to be a muddling process.

A Quick Overview Of The Components Influencing Website Ranking

How websites rank online is vital in gauging company success. This measures their visibility and searchability when seeking specific terms and interests. For companies, being at the top or somewhere within the first search engine results page increases their chances of revenue. Hence, it’s no surprise why SEO plays a massive part in their excellence.

To increase a brand’s quality and relevance, SEO implements different procedures. This includes improving their website’s structure and optimization, gathering quality backlinks from other websites, and searching for the appropriate keywords for their content. Each of these contributes to strengthening the company’s online reputation, boosting its name for users to discover and trust. However, as a trade-off to these benefits, these strategies also take time and effort to build.

If not months, they can take years to implement and master. Companies would also have to regularly check and update their SEO initiatives with the appropriate platform changes.

Websites must be constantly redesigned to match users’ preferences and optimized to align with the platform’s algorithm. Marketers must seek and be updated with the new top websites to get backlinks. Not to mention, they must also constantly update keywords and write appropriate content to feed the platform’s algorithm and for the users to discover.

Indeed, implementing SEO strategies requires long-term processes that must be strictly observed and regularly maintained.

However, among these processes, a factor gets the least attention.

Page Speed And Its Contribution To Ranking

In 2018, Google highlighted that website’ load times are a vital factor in ranking. This means that the faster the page speed, the higher its ranking.

A website’s page speed may seem like a trivial matter. It’s easy to assume that people can wait for seconds or minutes if they’re genuinely looking for information. However, it’s established to be among the top factors measuring online reputation success, cited as a leading SEO factor.

People may be patient. But when it comes to web experience, they seek websites that immediately provide their needs.

Page speed is crucial.

After all, it’s what users are first exposed to – the factor that shapes their impression of the brand. Before viewing the company’s products and services, they will first experience how well its website reacts to interactions. This results in whether they will stay or bounce.

People may be subtly interested or desperate for whatever they’re searching for. But regardless, their purchasing behavior will be primarily influenced by the website’s page speed.

Why Is It Important To The Company’s Success?

Faster page speed contributes to higher rankings. It influences every company’s website’s search engine rankings due to its influence on user experience. Simply put, the longer the site takes to load, the more negatively they’re perceived by users, which pulls people away from the brand. In fact, bounce rates triples if page speed takes longer than two seconds to load. This shows that users place massive importance and attention on loading times when choosing their brands.

Page speed may ultimately be a measure of how quickly a website loads.

But it’s not a single metric.

There are many ways to test and measure page speed.

This can depend on how quickly the website loads after users type in its domain. Whether the page immediately shows all elements or if it’s a gradual reveal gauges the loading speed. This can also be measured when users interact with the page and its features, such as clicking buttons or other pages. How quickly these pages load can make users stay or leave, which places importance on page speed as it’s a means to generate possible revenue.

Companies can invest in many means to improve their loading speed. However, Google provides a simple method to check what needs improvement through its Core Web Vitals. This set of metrics provides companies with input regarding their user experience. It gives detailed statistics that help companies recognize what they need to work on.


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