Investing in the right digital marketing strategies can help boost your brand and reach more suitable audiences for your product. Here’s what you should know about them to help you choose which to use.
Digital marketing has continuously been at the forefront of growing and promoting businesses in the internet age. When everyone is fixated on the internet, it indeed pays to have the means of promoting a business or product through it. For a company to build its credibility, one needs the best digital marketing strategies at hand. But with the multiple approaches available, how can one identify which works best to promote their product and help the company stay relevant with their customers?
Determining the Right Marketing Strategy is Essential
If your company wishes to strengthen its brand name and introduce its product to a bigger audience, there’s no other way to do it than marketing. Marketing allows one to highlight and emphasize what they can give to their customers and what differentiates them from the rest. Call it a company’s courting method, if you will. Just as how courting people is the time to appeal their strengths to someone they like, marketing is the time and the company’s means to prove how deserving their brand is of a customer’s attention and their product of purchase.
Before a company can choose a particular marketing strategy to boost product awareness, it must first define its target audience and goals. In determining its goals, a company must use the SMART approach, which means its goals must be Specific, Measurable, Achievable, Realistic, and Timely. After establishing these factors, a company should already be able to choose one or more strategies they can utilize to receive more results.
Here are the different marketing strategies to choose from:
80% of potential customers do their product research online. This means that when they’re looking for a specific product or are planning to replace the one they’re currently using, they run online to do their research. So, if a company isn’t doing well in online rankings, chances are this many customers won’t be able to learn about its product and brand.
SEO or Search Engine Optimization is the process of improving and curating the content of one’s website to rank higher in search engine results when someone searches for words related to their business. The more words your website ranks highly in, the more exposure your company will get. By building and maximizing SEO, a company will receive more traffic and attention to their website since they have more chances of appearing on everyone’s query results whenever they’re searching for something relevant to its product and brand.
2. Content Marketing
Content marketing, as its name entails, is marketing through content. Instead of print ads, email marketing, or paid ads, content marketing influences possible customers to purchase a company’s products or avail of their services through blog posts and articles. By publishing these contents, the brand will appear more reliable and authoritative to customers, thus, directing their attention and trust to the brand.
Content marketing also makes the company more accessible to people interested in topics related to its products or services, regardless of whether these readers have initial intentions of purchasing or availing them. Depending on how interesting these written contents are, readers might even share these with their friends and family, creating a snowball effect that increases the chances of conversion. Lastly, continuously providing original content that utilizes specific keywords will boost the company’s SEO and direct more traffic toward the website.
3. Email Marketing
Email marketing is closely similar to content marketing, only that this aims to promote the product to a more specific group through direct communication. This marketing strategy refines who can read the company’s campaigns by developing a system that categorizes and targets existing audiences, reaching out and providing them with valuable information about the products. This strategy is an excellent way to introduce the brand to more people and encourage existing customers to repeat their purchases by staying in their minds.
4. Social Media Marketing
Most people aimlessly scroll through social media platforms throughout their day. What this entails for companies is that they can have a greater chance of exposure if they utilize social media postings to promote their products. Using multiple social media platforms can help a company broaden its audience, thus increasing the chances of conversions. Additionally, platforms such as Facebook, Twitter, or Instagram can also help focus and direct content to a specific demographic suited for the company’s content or product.
5. Video Marketing
Video marketing is a strategy focused on creating informative, valuable, and creative videos for the target audience. With video marketing, companies have the freedom to create videos for different topics that can be connected to their products or services. These videos can be instructional, event-based, or behind the scenes. When people are more interested in consuming videos than actually stopping and reading content, video marketing can be an excellent means of attracting attention to the company.
Where Orange Digital Technologies Comes In
To lessen your company’s burden, Orange Digital Technologies is here to make sure you won’t experience any debacle in your web digital campaigns. By offering different marketing services such as:
- Logo design
- Marketing materials
- Content marketing
- Web design
- Social media management
- Promo video
- Youtube advertising
- Google advertising
- Web traffic optimization
Orange Digital helps companies polish and strengthen their brands, helping you differentiate yourselves and stand out from your competitors.