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Room for Improvement: Web Design Trends in August 2023

by | Aug 17, 2023 | web design, Website Optimization | 0 comments

Here at Orange Digital Technologies, we stay ahead of the curve concerning web design and development solutions in Canada, so we follow the latest web design trends.

Web design is extremely important because it is the website that creates a good first impression. When someone clicks through your website, the first thing that will draw them is how the website is designed and, from that, form assumptions regarding your business. A well-polished website, on the other hand, gives a better and more positive impression. This makes it more likely that a visitor will stay far longer and interact with your site longer

Good web design also improves user experience, making it easier for potential site visitors to learn more about your business and find what they’re looking for. This could be anything from signing up for your newsletter to purchasing products from your online shop. 

A well-developed website can also be a reliable place marker on the internet. The digital landscape is always in flux, and every day, countless poorly thought-out websites are lost to obscurity because of the algorithms. Analogizing this into a simple metaphor: the algorithm is an ocean, and if you want your website to stand out from the waves, you have to make a sturdier island, and you do this by boosting your SEO and converting passersby into visitors into longstanding customers. 

A good website can help you do this and more.

Room for Improvement

If you want to start improving your website design and development, you should be on the lookout for website trends. Yet, in the absence of doing so, you can always follow the tried-and-true approach of having clear and straightforward messaging. This means that when designing your website, you have to have a philosophy of clarity and conciseness. 

So, you have to look out for these things:

  • Visual appeal. Your website should be appealing to the eyes.
  • Usability. Your website should be easy to use and navigate.
  • Responsiveness. Your website should be interactive.
  • Accessibility. Your website should be digestible to everyone.

Although the philosophy of clarity and conciseness has been a stable design pursuit in recent years, it doesn’t mean the be-all and end-all of web design and development solutions. Rather, it should be taken as a foundation, a guiding hand. Web design and development are always changing, and there are advancements made every year, so you should strive to always be aware and attentive to new developments and technologies.

Web Design Trends in August 2023

A still ongoing trend and, perhaps one that will last for longer, is the preference towards simplicity and sleekness. Moving on from the user-specific eccentricities and wackiness of old YouTube, Friendster, and the like, most social media websites and several others are now designed around being as non-intrusive and simple as possible. This is why when you visit most websites, there is a clear and obvious minimalist approach with clean and crisp lines, a lean towards the geometric and angular, a focus on clear, monocentric colors, and typography that is bold and straight. Of course, there is some practicality to this tendency: simpler user interfaces have more clarity and mindfulness, allowing visitors to get a better handle on navigating the site more quickly, and it also has the added benefit of reducing the load on the servers, which means faster loading times and easier maintenance.

The need for simplicity in user interfaces has also led to the web design trend of creating better and more effective developments that cater to user-centeredness. You might think that this should have been the goal at the get-go of the internet, but user-centeredness is actually a fairly recent web design trend. With this in mind, pushing your website toward intuitive navigation, clear calls to action, and personalized experiences is quite important if you want to have any hope of standing out. This is a very critical point to work on since this is why there is a startling need to create engaging and compelling content that attracts visitors and hopefully will one day turn them into longstanding patrons. Lifting up every business are the consumers, so it is obvious that you should always make their interactions with you, whether physical or online, as easy and personable as possible.

Perhaps the most significant development in web design trends over the years has been the progress in responsive design. More and more people all over the world have access to the internet, but they do so through their smartphones or their tablets. This means that websites now have to cater to interaction not via mouse but through a touchscreen. Websites now have to be designed and optimized across a whole range of mobile devices and resolutions. By tapping into responsive design, you make your websites more adaptable and consistent according to the sizes of their screens.

For more news about web design and development solutions in Canada, follow us here at Orange Digital Technologies.


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