Photo by Designecologist
Today’s digital evolution requires basic knowledge in web design, as it’s become a fundamental element in marketing and indispensable design skill. This guide will show you how to make practical web digital campaigns and gain a new skill that will be useful in every aspect.
Nothing beats an effective-looking website that has an exemplary user interface and enhances user experience. Learning how to do it may be daunting for some, so they hire designers with sufficient knowledge. But if you prefer doing web design alone, there are a lot of resources online that you can learn from.
What You Need To Know About Web Design
Amateur designers often misunderstand web design as the look of a website displayed all over the internet. It pertains to the user experience rather than the software development. With several platforms around, they will aid you in learning how to do it right without having any technical knowledge and eventually become a great web designer. Knowing the primary coding language like HTML, CSS, and Java is a plus, although you can’t just jump into front-end development since that is not the core of web designing. Its essence lies in the visual and interactive function. The goal is to bridge the communication gap between the user and the information.
The Skills You Need To Have
Initially, you might be confused about which essential skills you need to master. You don’t need to worry because you can breeze through web design if you take note of these:
Visual Design
Improving the UI and UX of a website or app is the effect of having an excellent visual design. These elements should be evident when making a graphic web design:
- Color
- Illustration
- Photography
- Typography
- Site layout
- White spaces
Other things need to be paid attention to, but as long as you focus on the ones listed above, your website will gain more traction and engage users to visit and explore what the site offers. Besides the particular aspects of visual web design, you should bear in mind the basic principles of design in general.
Layouting
Arranging text, images, and shapes is part of layout design, especially on a web page. A good layout affects how the website appears and entices the users to stick around and explore. The graphic elements on a web layout contribute to the smooth flow of the website, optimizing the performance.
Color
Being skilled at color combinations improves the visual appeal of the website. An effective color scheme makes everything look harmonious, so it’s best to have some knowledge of color and which ones would look best on the website. If the brand already has a set of colors, even better.
Interactive Design
The creation of design strategies, identification of crucial wireframes, and prototypes are things you need to master to create a user-friendly experience in web design. The more creative and engaging your interface is, the smoother their behaviors are, and the higher your engagement.
Prototyping And Design Tool
As a beginner, you must have tools to aid in the prototyping and design stage. An example of a tool you can start with is Mockplus since it’s easy to use and contains many built-in components, providing you with a good glimpse of the visual look of your website before it goes live. The good thing about Mockplus is that there’s no need to wait for any final screen design and quickly validate your ideas.
Basic Coding
Web design is entirely different from software development, but you also don’t have to gain in-depth knowledge on the front end. It would be a big help to have basic programming knowledge so you can effectively collaborate with other developers and better understand the process.
Familiarizing The Brand And User Group
Whether you’re a beginner or a pro, what matters is how the brand is presented across the web platforms to entice potential partners and customers. As a designer, you should know the brand well and have a clear vision that aligns with the customers’ needs.
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