A business logo is essential in every enterprise, and these five elements are crucial in creating an effective logo.
A business logo is essential in every enterprise, and these five elements are crucial in creating an effective logo.
When you see a checkmark on a cap, a t-shirt, or a pair of shoes, your brain automatically associates the image with one of the largest and most successful brands in history. Nike, a multi-billion-dollar company, is represented by a logo featuring a simple checkmark, usually a black check over a plain, lighter surface. Such is the prestige and power of a simple image that we think of greatness, excellence, and athleticism whenever we see it. When we see Nike’s logo, we think of Michael Jordan, Tiger Woods, Roger Federer, Manny Pacquiao, Maria Sharapova, Serena Williams, Allyson Felix, and Cristiano Ronaldo. Logo can make or break a company. This is true whether your business involves products or services. Today, we will feature the five essential elements needed to create an effective business logo that will boost your sales and cement your reputation as a legitimate company.
Simplicity
The logos of successful enterprises share the element of simplicity (Nike, Coke, Apple, McDonald’s, Facebook, Toyota, Google, etc.) with their design and layout. Simple images are easy to remember and register well with consumers. They are likely to create a huge impact on any type of audience. Most simple logos also adopt a limited color scheme, usually opting for less than three colors. Effective logos are remarkable no matter what color you apply to them. Consumers automatically relate to the Nike logo, whether it’s a red, black, or blue check on a white surface. No matter what size or where it’s placed, Apple’s logo of an apple with a bite mark will always attract the eyes of consumers. Simple is beautiful.
Originality
Speaking of Apple, the multinational consumer electronics, software, and online services company, owns one of the most unique and most recognized product icons globally. Its logo features a silhouette of the apple fruit with a bit mark. While the story behind the logo associated with Alan Turing remains a debate, it is without a doubt that the logo is unique as far as consumer electronics and computer companies are concerned. If you look at mobile phones, laptops, computers, and other gadgets, Apple is the most widely recognized symbol. Originality can take a brand to greater heights. On the other hand, brands that share similar components or elements with their competitors or other industries create confusion.
Impression
The greatest logos are those that create an impact at first glance. The first impression lasts, and it holds true with business logos. Effective logos create interest and connection even before they purchase the products or avail of the services. Logos that create lasting impressions are likely to succeed in the business because they create a bond between consumers and the product experience. As the times passes, the logo also creates a feeling of nostalgia, an effective marketing tool. When you see the logo of your favorite fast food or restaurant, somehow the logo reminds you perhaps of a pleasant day or a memorable family dinner or picnic. The impression is the mark of an effective logo.
Relevance
An effective logo features a great story or message. It speaks of the company’s purpose and principle, or even history. Relevant logos sometimes pay tribute to a great person, a timeless idea, or a milestone. Whatever it is, a great logo speaks to its audience time and again. And its message appeals to customers and the community. A great and effective logo grows larger in the hearts and minds of the people with each passing year.
Versatility
An effective logo is pleasing to look at, but it must also be versatile and can stand the test of time. The logos of the greatest enterprises have weathered many storms, literally and figuratively. They adapt to the changing moods, multiple generations, and other adversities. They are also flexible. They are interesting to look at no matter where you place time- billboards, a shirt, a mug, a truck, or even on a dilapidated wall. No matter what surface or background, a versatile logo stands out.
For logos and other business marketing materials, please visit Orange Digital Marketing today and let us help you and your business be on top of the game.
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